Company: Drotsky Aktief Pty Ltd

Reports to: Managing Directors

Department: Marketing and Client Relations

Location: Drotsky premises and travel to clients and events

Purpose of the position

Take responsibility for planning, coordinating and executing Drotsky’s marketing activities as well as strengthening client relationships. Promote Drotsky’s machinery, spare parts and manufacturing capabilities, generate and follow up on leads, support management in resolving client complaints and disputes through clear communication and reliable follow-through.

Marketing planning and promotions

·        Develop an annual marketing plan and event schedule with management, supported by monthly social media content calendars covering themes, platforms, publication dates, content requirements and campaign objectives.

·        Plan and execute approved promotions for machinery, spare parts and services, taking account of seasonal demand, target markets and sales priorities.

·        Manage the approved marketing budget, obtain supplier quotations and track campaign and event expenditure.

·        Coordinate brochures, product information, website updates, email campaigns and other promotional material with relevant staff and service providers.

Social media and content creation

·        Manage company social media channels, publish scheduled content, monitor enquiries and comments, and coordinate responses with sales and management.

·        Photograph and film machines, manufacturing processes, demonstrations, client applications and events. Edit photographs and videos into material suitable for the intended platform.

·        Write clear captions, articles, product features and client stories that explain machine applications and communicate Drotsky’s capabilities accurately.

·        Maintain an organised company library of photographs, video footage and marketing material. Obtain appropriate permission before publishing identifiable clients, staff or client sites.

·        Confirm technical claims, pricing and availability with the responsible departments before publication, and follow site safety rules while capturing content.

Exhibitions and field days

·        Plan and coordinate Drotsky’s participation in NAMPO, field days, demonstrations and other approved industry events.

·        Manage bookings, stand layout, promotional material, machine displays, transport arrangements, staffing schedules and event logistics with the relevant departments.

·        Represent Drotsky professionally at events, capture content and record enquiries and leads with contact details and next actions.

·        Prepare an event report covering expenditure, attendance or engagement, leads generated, follow-up progress and recommendations for future events.

Public relations and client complaints

·        Serve as a client contact for concerns, grievances and disputes. Listen professionally, acknowledge the concern and record the facts without making unapproved commitments.

·        Maintain a complaint register recording the client, machine or order reference, concern, responsible person, agreed actions, due dates and progress.

·        Assist management with unhappy clients by gathering relevant information, coordinating discussions with sales, engineering, production or service staff, and keeping the client informed.

·        Escalate serious, recurring or unresolved concerns promptly. Refer technical diagnosis and remedy decisions to the appropriate technical staff and management.

·        Follow each case through the agreed actions, confirm that the client received the response and record whether the client is satisfied. Escalate any remaining dissatisfaction before closing the case.

·        Coordinate public responses and media enquiries with management, protect confidential information and report recurring issues that may damage client trust.

Client visits and relationship development

·        Arrange and conduct visits to existing clients to understand their operations, review their experience with Drotsky equipment and identify practical improvement opportunities.

·        Propose relevant machinery, spare parts, upgrades or service opportunities in consultation with sales and engineering, based on the client’s needs.

·        Record visit findings, client feedback, opportunities and agreed actions, and allocate follow-up to the appropriate person.

Lead follow up and internal coordination

·        Use Drotsky’s existing lead management program to capture and update enquiries from social media, promotions, exhibitions, referrals and client visits, including the responsible person and next follow-up date.

·        Coordinate with sales to ensure each lead receives the requested information or quotation, and contact the client to confirm receipt and clarify outstanding questions.

·        Track leads until an outcome is recorded, including orders, deferred decisions and lost opportunities. Record reasons where available and avoid duplicated client contact.

·        Provide management with a monthly report on marketing activity, leads, client visits, complaints, outstanding actions and recommended improvements.

Qualifications and experience

·        A qualification in marketing, public relations, communications or a related field is preferred. Relevant practical experience and a strong portfolio may be considered in place of a formal qualification.

·        Demonstrated experience in social media management, content planning and promotion, with examples of completed work.

·        Practical photography, videography and editing skills, supported by a portfolio of photographs and video content.

·        Experience in client service, complaint handling or account relationship management. Exhibition or event coordination experience is advantageous.

·        Experience in manufacturing, machinery or agriculture is advantageous, with a willingness to learn Drotsky’s products and their applications.

·        A valid driver’s licence and willingness to travel to client sites and events, including occasional overnight travel and work outside normal hours by arrangement.

Skills and personal attributes

·        Fluent spoken Afrikaans and English are required, together with strong written communication skills for client correspondence and marketing content.

·        Professional conflict handling, active listening, sound judgement and discretion when dealing with unhappy clients or sensitive information.

·        Good planning, organisation and follow-through, with the ability to manage multiple campaigns, events and client actions independently.

·        Strong computer skills, including email, word processing, spreadsheets, social media tools and the ability to use Drotsky’s existing lead management program.

·        Practical experience using Canva or similar design platforms to create professional marketing material, together with photo and video editing skills.

·        Willingness to learn Drotsky’s machinery, client needs and internal processes, and to develop new marketing and software skills.

·        Adaptability when priorities, client needs or event arrangements change, with a constructive approach to feedback.

·        Strong teamwork skills and the ability to cooperate with management, sales, engineering, production and service staff to complete shared tasks.

·        Creativity combined with attention to detail, commercial awareness and the ability to work closely with sales and technical teams.

What success in this role looks like

Consistent, accurate marketing content; well-organised campaigns and events within budget; timely lead follow-up in the existing program; productive client visits; and complaints followed through with clear communication and recorded client feedback. Specific targets and response standards will be agreed with management.

Authority and working relationships

The employee owns the coordination and follow-through of marketing and client relations within approved plans and budgets. Discounts, refunds, settlements, warranty decisions, technical remedies, delivery commitments and statements on sensitive matters require approval from the authorised manager. The role works closely with management, sales, engineering, production and service staff.

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